Barranon Law

Barranon Law

Visual Identity Design

Visual Identity Design

Web Development

Web Development

Web Design

Web Design

Photography

Photography

Barranon Law, a California-based firm specializing in workers’ compensation defense, operates within a field often seen as reserved and impersonal. Representing employers in claims and compliance matters across the state, the firm sought to distinguish itself through a brand that feels both confident and approachable. We developed a visual identity that pairs clarity with warmth—reflecting their expertise while positioning them as a thoughtful and trusted partner within the legal community.

Barranon Law, a California-based firm specializing in workers’ compensation defense, operates within a field often seen as reserved and impersonal. Representing employers in claims and compliance matters across the state, the firm sought to distinguish itself through a brand that feels both confident and approachable. We developed a visual identity that pairs clarity with warmth—reflecting their expertise while positioning them as a thoughtful and trusted partner within the legal community.

Barranon Law, a California-based firm specializing in workers’ compensation defense, operates within a field often seen as reserved and impersonal. Representing employers in claims and compliance matters across the state, the firm sought to distinguish itself through a brand that feels both confident and approachable. We developed a visual identity that pairs clarity with warmth—reflecting their expertise while positioning them as a thoughtful and trusted partner within the legal community.

Visual Design System

The visual system is rooted in classical legal aesthetics. Its palette suggests the textures of natural and crafted materials: the subtle sheen of gold, the matte depth of leaves, the crispness of fine paper, and the permanence of ink. Typography pairs a contemporary serif with a restrained sans-serif, creating a considered dialogue between tradition and clarity, authority and approachability.

The visual system is rooted in classical legal aesthetics. Its palette suggests the textures of natural and crafted materials: the subtle sheen of gold, the matte depth of leaves, the crispness of fine paper, and the permanence of ink. Typography pairs a contemporary serif with a restrained sans-serif, creating a considered dialogue between tradition and clarity, authority and approachability.

The visual system is rooted in classical legal aesthetics. Its palette suggests the textures of natural and crafted materials: the subtle sheen of gold, the matte depth of leaves, the crispness of fine paper, and the permanence of ink. Typography pairs a contemporary serif with a restrained sans-serif, creating a considered dialogue between tradition and clarity, authority and approachability.

Brand Mark System

Rooted in the geometry of neoclassical pillars, the brand mark conveys quiet strength and balance through an interwoven monogram framed by a laurel wreath. The custom-ligatured logotype extends this sense of continuity and trust. Supporting graphic elements distill pillar forms into streamlined rectangles and circles, creating a flexible linear motif that brings cohesion and efficiency across applications.

Project Credits

Creative Direction & Design:
Giovanni Gutierrez

Motion Design:
Giovanni Gutierrez

Portrait Photography:
Giovanni Gutierrez

Web Design & Development:
Giovanni Gutierrez

Creative Direction & Design:
Giovanni Gutierrez

Motion Design:
Giovanni Gutierrez

Portrait Photography:
Giovanni Gutierrez

Web Design & Development:
Giovanni Gutierrez

Creative Direction & Design:
Giovanni Gutierrez

Motion Design:
Giovanni Gutierrez

Portrait Photography:
Giovanni Gutierrez

Web Design & Development:
Giovanni Gutierrez